Maximizing Enterprise Value in Challenging Times:
Crisis Management and Communications Strategies
“Success is not final, failure is not fatal —
it is the courage to continue that counts.”
Winston Churchill
Tune in live on your desktop or mobile device in order to participate in our Q&A session!
There has never been a more appropriate time to think of Sir Winston’s words. For our next webinar, we have invited Steven Gerbsman, a top crisis management advisor and Don Middleberg, one of the nation’s leading public relations executives to help corporate executives, business leaders, company stakeholders and investors develop and implement crisis management and communication plans. We have never seen a financial crisis where uncertainty is greater than it is now. Enterprises will take a major economic hit, but none of us know how large or when it will be, where it will hurt most, or how long it will last. That uncertainty is causing businesses to “freeze” their decision-making. “Freezing in place” will worsen financial and human outcomes and may even be fatal for some businesses. Through this webinar, our speakers will provide:
Executives insight on how to plan for worst case scenarios and take a closer look at contingent expenses, revenue prospects, liabilities, and lender issues.
Investors, board members, senior management and lenders strategies for developing a plan to maximize and monetize enterprise value for under-performing, under-capitalized and distressed companies.
Ways to communicate and navigate messaging across all channels.
Plans will change as new information emerges, but implementing a crisis and communications planning process immediately is vital, as it drives stakeholders to face hard realities and to take key actions early.
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ABOUT OUR SPEAKERS:
Steven R. Gerbsman is an internationally recognized Crisis/Turnaround CEO/Restructuring Professional, Private Investment Banker and Angel Investor who has been involved in maximizing enterprise value, stakeholder and shareholder value in a broad variety of industries. He has worked with a wide spectrum of senior and junior lenders, bondholder groups, venture capital and private equity sources, private investors and institutional groups.
Mr. Gerbsman has over 50 years of senior management, marketing, sales and finance experience and has been involved in various business and investment ventures as an office, director, consultant and investor, both in the US and internationally. He has been in the business of maximizing enterprise value for highly leveraged, under-valued, under-performing and under-capitalized technology, digital marketing, life science, medical device, cyber security, fuel cell and solar energy companies and their Intellectual Property, as well as assisting technology, digital marketing, cyber security and medical device Intellectual Property companies with access to capital markets, strategic alliances, M&A, distribution of content and licensing.
To date, Mr. Gerbsman has been involved in over $2.3 billion of restructuring, financing and M&A transactions, terminating/restructuring in excess of $810 million of real estate, sub-debt and equipment lease executory contracts and since 2001, has maximized enterprise value for over 105 companies and their Intellectual Property. In 2000, he also began focusing on Israeli and European technology and life science companies, with the objective of providing access to the US capital markets and developing strategic alliances, M&A and licensing opportunities for them.
Don Middleberg is regarded as one of the nation’s leading public relations executives, renowned for developing some of the most creative and powerful communications programs for such companies as American Express, Consumer Reports, Gartner, IBM, Reuters, and United Airlines.
Middleberg and Associates, founded in 1989, was named “Best PR Agency of the Year” in 1999. In 2000, the company became Euro RSCG Middleberg when it was acquired by Euro RSCG, the communications division of Havas, the world’s sixth-largest communications group.
In 2009 Don Middleberg merged his second agency, Middleberg Communications, with Laundry Service, a digital marketing agency. Within six years the firm grew from 3 employees to over 600 in 4 countries and was named to Ad Age’s 10 Best Digital Agencies. In 2016 Middleberg sold this agency to Wasserman Group. Don is currently providing marketing communications consulting for several organizations in consumer technology and B2B.
A noted author and lecturer on public relations, Don, together with Professor Steve Ross of the Columbia University Graduate School of Journalism, co-authored the groundbreaking study, “The Media in Cyberspace.” Don is regularly called upon for commentary by numerous magazines and newspapers, and has appeared on CNBC, C/Net, CNN, and National Public Radio.
MODERATOR: Katherine Winston
Co-Founder and Managing Partner
WINSTON | BAKER
Katherine Winston has been at the forefront of event production, marketing and emerging trends for nearly twenty years. As co-founder and managing partner of WINSTON | BAKER, she oversees business operations, event production, marketing strategies, and new initiatives. In her previous role as Director of Marketing for RealD, she was in charge of creative advertising, supervised public relations, and organized event participation, product launches, and screenings. Prior to RealD, Winston was Senior Marketing Manager for GoTV Networks, where she was responsible for all aspects of marketing strategy and execution, including corporate and consumer marketing, web-to-mobile advertising, print, online, and experiential marketing, public relations, and managing brand partnership deals. Before GoTV, Winston was Conference Producer for Strategic Research Institute where she was responsible for producing high profile investment conferences for various sectors, including e-commerce, nanotech, defense & aerospace, biotech, law, real estate, and entertainment, among others. Winston earned a Bachelor of Arts degree in Psychology with honors from the University of Washington and is a Phi Beta Kappa and National Association of Professional Women member. As a fervent advocate of entrepreneurialism, Winston is dedicated to connecting innovators with seasoned professionals who can fuel development and growth.
In support of the independent entertainment community, Winston Baker will be offering webinars for free or at highly discounted rates so that you can continue to acquire strategic knowledge and connect with industry leaders through these challenging times. Space will be limited so we can allow our attendees time for questions after each webinar.